The Best April Fool's Day Pranks 2025
April Fool's Day is the one day of the year where we see some of the most creative, unique, and sometimes questionable product launches. We were on high alert yesterday to make sure we didn't fall for any of these, so here is our list of the best April Fool's Day pranks from the spirit industry.
We found almost 50 different April Fools pranks, but have narrowed it down to 15 with a bonus non-alcoholic brand thrown into the mix as it was too good to miss out.
1. Jameson Ginger & Lime Toothpaste
There has weirdly been a number of toothpaste related spirits this year. First up we have Jameson's Limited Edition Ginger & Lime Toothpaste, where you can prepare to brush your teeth before and after the bar.
2. Bols Blue 1575 Margarita Toothpaste
Next on the toothpaste agenda is Bol Cocktails Margarita Toothpaste, a way to pre-game while you brush or smile as bold as your cocktails. This toothpaste brings the flavour without the hangover.
Honestly, the effort put into the packaging and design is *chefs kiss*.
3. Anker Amsterdam Spirits Toothpaste Liqueur
What's the best accompaniment to your toothpaste? Mouthwash? No, it's Anker's Toothpaste Liqueur. Bringing you the perfect spirit for after (or even during) brushing your teeth. Mmmmm nothing better than washing your mouth with a sugary minty liqueur after brushing them.
4. Jägermeister Fragrance N°56 Diffuser
Fragrance was another popular theme for April Fool's Day. Starting with Jägermeister's diffuser. Bring the smell home with their new diffuser. Fragrance N°56 is the perfect blend of all the herbs and spices that go into your favourite shot. The best night of your life just became the best smell of your life.
Many of the comments were asking for this in real life, so who knows what the future holds.
5. Corowa Eau De Parfume
When whisky tastes this good, you want to wear it. Corowa Distillery created a whisky fragrance called Les Characters. Notes of intense oak, sweet vanilla and tobacco are a feast for the sense.
Honestly, I'm sold on this, especially in a candle format.
6. Pickering's All Day Breakfast Gin
We of course had to hop on the trend with this unique or disgusting (depending on your palette) gin flavour. Marcus has genuinely wanted us to make an Pickering's All Day Breakfast Gin for many years now, so we thought we could bring it to life via April Fool's.
Inspired by the beloved Full Scottish Breakfast, this gin captures the essence of classic breakfast ingredients: Links Sausage, Lorne Sausage, Crispy Bacon, Potato Scones, Fried Egg, Black Pudding, Haggis, Toast and a side of Baked Beans.
Maybe one day Marcus's dream will come true.
7. Master of Malt Dalry Milk
Following on the food theme, Master of Malt have done something a little different this April Fools where you can actually buy the product. They've released Dalry Milk, a 16-year-old single grain Scotch from North Bridge distillery.
There’s a cask and a half right here. What they mean by that is, it's a 2:1 ratio of oloroso and palo cortado cask matured single-grain, finished off with a chunky square of nostalgia and a scent that takes you back, like a reminder of an old chocolate bar wrapper from days gone by. We'll see if there's a joke on delivery...
8. Funkin Blue Cheese Martini
Funkin Cocktails came out with their Blue Cheese Martini... this got quite a visceral reaction around the office.
The classic Vodka Martini just got a bold, new twist. Featuring the tangy taste of blue cheese, blended with silky smooth Vodka and dry Vermouth, their NEW Blue Cheese Martini is perfect for you savoury sippers. Feelin' cheesy?
9. Yorkshire Dales Distillery Spreadable Gin
Yorkshire Dale Distillery pushed the boat out even further with an edible product with their spreadable gin. They've distilled the essence of their handcrafted gin into a smooth, botanical-infused spread, perfect for your morning toast or an extra kick in your afternoon scone. Who says gin is just for drinking?
I'm not sure why this looks so appealing to me, but I would honestly give it a go.
10. Tomatin Whisky Warehouse 6 Experience
Tomatin Whisky took it one step further this April Fool's announcing their new Warehouse 6 Experience: A Dram Good Sleep. This unique experience sees guests spend a night in their iconic Warehouse 6, in the heart of the Scottish Highlands, surrounded by the rich aromas of decades-old whisky maturing in casks.
Also included in your stay is an exclusive tasting and meal, along with a hearty Scottish breakfast... our gin would've made a great accompaniment to this.
I think we can all agree we would love for this to be a real experience
11. Laphroaig Night in a Barrel
Laphroaig also hopped on the same barrel wagon where you could spend a night in a whisky barrel on Islay, which they have coined as unphorgettable - a great play on words.
A lot of people thought this was real and not I'm not surprised as a commenter mentioned this does exist in Germany.
12. Majestic Lickable Labels
Now, this technically doesn't fall into the spirit category but it's still alcohol. Ever wish you could try win before you buy it? Well, Majestic Wines introduced lickable labels.
The Definition range brings the world's greatest wine styles to Majestic customers. Lick the designated patch while reading the tasting notes to sample and experience the wine before you pop the cork.
This takes try before you buy to a new level.
13. Flaviar VaporSpirits™
Flaviar's April Fool's new product is very on trend right now. They've created a new, innovative way to enjoy the spirits you love. Meet VaporSpirits™—premium spirits in vapor form!
Crafted by sensory experts, it delivers full-on flavour with zero alcohol—just pure taste in every puff. No glass, no pour, just an unforgettable experience.
They have three bold flavours to choose from:
- Barrel Breath: Spark up some peated vibes with a smoky puff of an Islay Scotch Whisky
- Dark & Cloudy: Storm your senses with a bold, tropical hit of a Caribbean rum.
- Smoky Fiesta: Ignite any celebration with this party-ready smooth tequila-inspired blend
I wouldn't be surprised if this becomes a thing in the next 5 years.
14. Bottle Club Dating App Sipr
The Bottle Club released a brand new dating app called Sipr. The only app that matches you based on your drink order - honestly this could work?! Malbec boys. Spicy marg girls. Commitment-phobes who only drink espresso martinis. We’ve got them all.
15. Protein Works Doms Proteinon
Now this is a bonus throw in, as Protein Works is far removed from the spirit industry BUT they did release their own version of a luxurious, non-alcoholic, protein-infused champagne called Doms Proteinon. Whoever came up with that name give them a raise, a very clever play on the prestigious champagne brand Dom Pérignon.
They're talking bubbles with benefits. With 20g of protein per glass, this creation is designed for those who want a nutritious and luxurious way to celebrate life’s wins.
So, there you have it, our top 15 April Fool's Day pranks. This year has been filled with creativity and we can't wait to see what next year has in store!
